E-Commerce Website Proposal | Kids Toys & Learning Development Brand

01

Introduction

This proposal presents a comprehensive digital foundation designed specifically for a meaningful mission: supporting children through specialized educational products. We understand that your project goes beyond commerce—it's about creating access, building trust with mothers, and making a real difference in children's development.

Every element outlined here is purpose-built to ensure your platform reflects the professionalism, care, and credibility that mothers expect when choosing developmental tools for their children. This is not a template solution—it's a tailored digital infrastructure designed for long-term impact and growth.

Why This Investment Matters: In the special needs education market, trust is everything. Mothers researching products for their children need to feel confident in the brand from the first click. A professional platform reduces hesitation, increases conversion, and positions your brand as a trusted partner in their child's development journey.

This proposal ensures your platform is secure, scalable, and sustainable—built to handle growth while maintaining the quality and reliability that your mission demands. Every technical decision is made to protect your investment and support your vision for years to come.

02

Brand Identity & Visual Design

Investment USD 630

Why Brand Identity Is Critical for Your Success:
In the special needs market, your brand is your credibility. Mothers don't just buy products—they invest trust in brands that understand their children's unique needs. A professionally designed brand identity creates immediate recognition, emotional connection, and market differentiation.

This investment covers far more than "making things look nice." It establishes the visual language that will communicate safety, expertise, and care across every touchpoint—from the packaging that arrives at their door to the social media posts they see daily. Without this foundation, even the best products struggle to build trust.

What you receive is a complete brand system designed specifically for sensory-sensitive children and trust-conscious mothers:

Logo Design

Unique, memorable logo aligned with children's education and development

Full Brand Identity

Brand colors
Typography
Visual style guidelines
Logo usage rules

Social Media Design

Branded social media templates
Visual consistency across platforms

💡 Why This Investment Protects Your Business

The Hidden Cost of Weak Branding: Without professional brand identity, businesses in the special needs market face constant challenges: low customer trust, difficulty justifying prices, weak brand recall, and amateur perception that drives customers to competitors.

What You're Really Paying For: A strategic visual system that works 24/7 to build credibility, differentiate from competitors, create emotional connections with mothers, and establish your authority in autism/Down syndrome education—all before a single word is spoken.

BRANDING CONTENT

A. The Essentials (What to Include)

Logo & Variations: Primary logo + Icon (for App or Social Media profile pictures).

Color Palette: Crucial: Mention that colors will be selected based on Color Psychology. They need to be sensory-friendly for children with autism (calm, not overly aggressive to avoid sensory overload, yet engaging).

Typography: Fonts must be highly legible, rounded, and friendly.

Visual Style/Illustrations: Define the illustration style for the cards (Flat? 3D? Hand-drawn? Cartoonish?).

Packaging Design: This is the most important element. Since there is no physical store, the box is the "Storefront" that arrives at the home. (Game box design + Shipping bag/box).

Product Mockups: The actual card layout (front and back design).

Social Media Kit:

Instagram Post/Story Templates (for ads and educational tips for moms).
Facebook Cover.
Highlight Icons.

Website UI Elements: Button styles, icons, and main banner concepts.

Instruction Guide/Thank You Card: The insert inside the box that teaches the mother how to use the cards with her child effectively.

ACTION PLAN

Please note that the timeline is estimated and may vary depending on feedback rounds and approval times.

Phase 1: Discovery & Strategy (Days 1-2)

Goal: Understanding competitors and the specific needs of children with Autism/Down.

Deliverable: Moodboard (Styles, colors, visual direction) + Final Name Selection.

Phase 2: Logo & Identity Creation (Days 3-5)

Goal: Designing the core visual identity.

Deliverable: 3 Logo Concepts + Color Palette & Typography selection.

Phase 3: Product & Packaging Design (Days 6-10)

The heaviest phase.

Goal: Applying the identity to the actual product.

Deliverable:

Box/Packaging Design.
Card Layout Design.
Instruction Manual/Guide Design.

Phase 4: Digital Assets & Guidelines (Days 11-13)

Goal: Preparing the brand for the web and social media.

Deliverable:

Social Media Templates.
High-quality Product Mockups (for use on the website).
Brand Guidelines (PDF manual on how to use the logo and assets).

Outcome:

A strong, recognizable brand that builds credibility and emotional connection with parents and caregivers.

03

UI/UX Design

Investment USD 200

Why Professional UI/UX Design Is Non-Negotiable:
Your website interface is the salesperson working 24/7. In e-commerce, poor user experience equals lost sales. Research shows that 88% of online shoppers won't return after a bad experience—and mothers shopping for special needs products have even higher standards.

This investment ensures every click, scroll, and interaction is intentionally designed to reduce friction, build confidence, and guide mothers toward purchase decisions. We design for busy parents who need clarity and trust, not confusion and hesitation.

Professional UI/UX design includes:

Included Pages

📄 Landing Page

📂 Categories Page

🧭 Navigation Bar (Navbar)

📋 Footer

Design Priorities

Simple navigation

Clear product categorization

Accessibility and readability

Trust-building layout and structure

04

Website Development

Investment USD 2,800

Why Custom Development Costs More—And Why It's Worth It:
Template platforms (Shopify, WooCommerce) seem cheaper initially, but they come with hidden costs: monthly fees, transaction fees, limited customization, and dependency on third-party platforms that can change policies or raise prices at any time.

Custom development gives you complete ownership, full control, and zero ongoing platform fees. This is your infrastructure—built to your specifications, scalable without limitations, and optimized specifically for the Saudi market and special needs education sector.

Long-Term Savings: While the initial investment is higher, you'll save thousands in monthly platform fees, transaction fees, and forced upgrades over the next 3-5 years. This is an asset you own, not rent.

Your custom e-commerce platform includes:

Core E-Commerce Features

🛍️

Product listing and product details pages

🛒

Shopping cart and checkout system

💳

Payment gateway integration

👤

User accounts (login, registration, order history)

Admin Dashboard

📦

Products Management

📝

Orders Management

👥

Customers Management

Technical Excellence

SEO-friendly structure

Secure and scalable architecture

Business Outcome:

A professional, production-ready e-commerce platform that you fully own—built to handle real customer transactions securely, scale with your business growth, and operate reliably for years. This is business-grade infrastructure, not a starter website.

🛡️ What Happens If You Choose Cheaper Alternatives?

Template platforms: Limited customization, monthly fees ($29-299/month), transaction fees (2-3% per sale), forced updates that break features, and zero ownership—cancel subscription, lose website.

Freelance developers: Inconsistent quality, no long-term support, amateur code that breaks easily, security vulnerabilities, and difficulty finding someone to fix problems later.

This investment: Professional-grade code, complete ownership, scalable architecture, long-term support, and infrastructure built to business standards. You're not paying for a website—you're investing in reliable business infrastructure.

05

VPS Server & Security

Year 1 Investment USD 360

Why Professional Server Hosting Is Essential:
Your website needs to be online 24/7, load quickly, and handle customer transactions securely. Cheap shared hosting ($5-10/month) cannot guarantee this—slow speeds, frequent downtime, and security vulnerabilities put your business at risk.

What VPS Means for Your Business: Virtual Private Server gives you dedicated resources, professional-grade security, and complete control. This ensures fast loading speeds (critical for conversions), reliable uptime (no lost sales due to crashes), and enterprise-level security (protecting customer data and payment information).

Cost Perspective: USD 360/year = $1/day for professional server infrastructure. This is business-standard hosting that ensures your platform runs reliably and securely—protecting your revenue and reputation.

VPS Server Setup

Dedicated virtual private server for optimal performance

Server Configuration

Optimization for maximum speed and efficiency

Security Installation

Hardening to protect against attacks

Performance Config

Stability and speed optimization

06

Maintenance & Support

Why Ongoing Maintenance Is Non-Optional:
Technology doesn't stop evolving. Security threats emerge daily, software updates are released constantly, and technical issues can appear unexpectedly. Without professional maintenance, your platform becomes vulnerable—risking downtime, security breaches, and lost revenue.

What Maintenance Protects: Your investment. Without ongoing care, websites degrade over time—broken features, security vulnerabilities, and performance issues drive customers away. Professional maintenance ensures your platform stays secure, stable, and optimized.

Year 1 Benefit: Complimentary maintenance is included to ensure a smooth launch and stable first year. Starting Year 2, professional maintenance (USD 1,000/year) covers server + technical support—less than the cost of one emergency repair.

Year 1

FREE Maintenance

Complimentary support included with your project

Starting Year 2

USD 1,000 per year

Includes server + maintenance

Maintenance Includes

🖥️

Server management

🔒

Security updates

🐛

Bug fixes

💾

Backups

📊

Performance monitoring

🔧

Minor updates & technical support

07

Project Phases

Timeline details to be finalized later

1

🎨

Brand Identity

Logo, colors, typography, and visual guidelines

2

✏️

UI/UX Design

Interface design and user experience optimization

3

💻

Website Development

Full e-commerce platform implementation

4

🖥️

Server Setup & Deployment

VPS configuration and security setup

5

🧪

Testing & Launch

Quality assurance and go-live

6

🛠️

Maintenance & Support

Ongoing care and optimization

08

Investment Breakdown

Understanding the Investment:
This is not an expense—it's a business asset. Every component below is essential infrastructure that will generate returns through customer trust, sales conversions, and operational efficiency for years to come.

Compare this to monthly fees on platform solutions: Shopify Enterprise ($2,000/month = $24,000/year), plus transaction fees, apps, and limited control. This investment gives you complete ownership with no recurring platform fees.

Item Cost (USD)

Brand Identity & Social Media Design 630

UI/UX Design 200

Website Development 2,800

VPS Server (Year 1) 360

Total Project Cost USD 4,000

09

Conclusion

A Strategic Investment in Your Mission

This proposal represents more than a website project—it's the digital foundation for a business that will serve children with special needs and support mothers seeking trusted developmental tools. Every element is designed to reflect the professionalism, care, and credibility your mission deserves.

What You're Really Investing In:
✓ Complete brand infrastructure built for trust and recognition
✓ Professional e-commerce platform you own (no monthly platform fees)
✓ Business-grade security and reliability that protects customer data
✓ Scalable technology that grows with your business
✓ Long-term partnership with ongoing technical support

The Real Cost of Cheaper Alternatives:
Lower prices mean compromised quality, amateur execution, security risks, and unstable foundations that require expensive fixes later. In the special needs market where trust is paramount, professional infrastructure isn't optional—it's essential.

We are ready to build a platform worthy of your vision—one that mothers can trust and children can benefit from. This is an investment in sustainable, professional infrastructure designed for meaningful impact.

Ready to Get Started?

Let's bring your vision to life. Contact us today to begin your project.

Contact Us

[email protected] | merncore.com